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This is us!

Xplory V5 and Carrycot
12th September 2019
Interview with a “REAL MOM”.
26th September 2019

This is us!

THIS IS US! It has been a whirlwind of highs and lows, unexpected twists and turns but most of all, incredible amounts of love for each other and fellow mama’s out there working at keeping it all together every day.

Four years after taking over and rebranding PHROG we have each sat down to reflect on what the brand means to us, how this journey has unfolded, and how we continue to create a brand of tried and tested products that hold our stamp of approval as mama’s.

Let’s chat to Cath, the Curator and creative at Phrog…

How long have you been a part of the PHROG team and what role do you play?
I became involved in 2015 when my mom, Heather and I were offered the privilege of becoming owners of this incredible brand and store. We have always had immense respect for each other and felt we had complementary strengths/skills to take Phrog on its new journey as a team.

What does the PHROG brand mean to you?
Our collective vision for Phrog was to take the respected, well know brand and create a place where parents and parents-to-be could come to find trusted, tested, current and quality baby goods. 

We wanted Phrog to be an stress free, fun experience for its customers where we grow lengthy relationships with them.

As moms yourselves why do you feel it is so important to educate other moms and offer tried and tested products?
There is so so much out there and everyone has plenty of “good” advice to give. Expecting a baby can be so overwhelming and we wanted moms to know that we would give them honest advice as to what they needed now, later on, or not at all specific to their needs.  We created a Phrog layette list based on what we all believed as a team was essential. 

How do you go about selecting/suggesting products for the store?
We used our layette list as the roots of our product sourcing and then looks for the best out there.

We want parents to be assured that anything they choose from our shop was extensively thought out and researched, survived our scrutiny once tested and now confidently sits on our shelves because we believe in it.

What advice would you have for a first time mom looking to BUY everything and no idea where to start?
The layette list is your first point of call. From that, come up with a budget and start with essentials. Chat to us and explain your lifestyle, parenting approach to certain things like nappies, feeding, sleeping and lets work it out together. Our advice is always free ☺

What is your all-time favourite PHROG original product?
This is a hard one, there are so many products I choose because I truly love them and what they offer… 

Lets rather put it this way, if I were to do it again I would try to budget in for a BeSafe car seat, a Sleepi Mini, a Sleepyhead, an Ubuntu Baba Carrier and the incredible Babyzen Yoyo pram.

Where would you like to see PHROG in 5 year’s time?
We launched our online shopping side of the business at the end of last year and have had an incredible response. We were very anxious about this as we were scared we would lose our ability to keep it personal. It has thankfully proved to be successful so we would like to continue the growth of  that side of our business.

Lastly but not least, here is your chance to send some love out to your readers…
I sit here today with an incredibly big, thankful, proud heart!

We really did a major rebrand and complete restock in 2015 which could have gone fearfully wrong. We have received nothing but praise for our beautiful, much loved Phrog Designs. THANK YOU TO ALL OF OUR LOYAL CUSTOMERS who have supported us, allowing us grow into the Phrog we are today. 

I also need to note that I get the opportunity to be part of a team of wonderful, talented and inspirational women who make work seem like fun. THANK YOU MY TEAM!

Let’s chat to Heather, the mama Phrog in charge of all the administration…

How long have you been a part of the PHROG team and what role do you play?
My daughter Cath and I bought Phrog in August 2015. I have been involved in the day to day running of the business including sewing of linen, playmats, feeding cushions, carrycots, blankets and working in the shop from time to time.

What does the PHROG brand mean to you? 
We combined our love for local natural products like cotton, bamboo, linen, wood of the highest quality to develop a brand that has become a household name. We pride ourselves on excellent personal service and follow up.

As moms yourselves why do you feel it is so important to educate other moms and offer tried and tested products?
Having been a Mom with 3 children,  I believe I have practical experience to offer customers using tried and tested products as well as the new inventions of today.

How do you go about selecting/suggesting products for the store?
We have tried and tested popular ranges which are a must.  Customers also have choices to buy personalized products like linen with embroidered names, light boxes, baby boxes, blocks and choices of fabrics and wallpapers for their baby room.

What advice would you have for a first time mom looking to BUY everything and no idea where to start?
We offer a layette list to assist first time moms which are often overwhelmed with the enormity of baby products available. We start with the most important items being car seats, cribs and prams.  Their personal tastes are also taken into consideration.

What is your all-time favourite PHROG original product? 
Our cot and compactum which are carefully crafted by hand designed by us into first class products.

Where would you like to see PHROG in 5 years time?
With the initial work done to lure our customer to Phrog we would like to improve on the quality and personal customer service which we offer at all times.

Lastly but not least, here is your chance to send some love out to your readers…
Thank you to all our customers for their continued support.  


Let’s chat to Nicci, the heart of Phrog who manages and coordinates the shop…

How long have you been a part of the PHROG team and what role do you play?

I’ve been with Phrog a little over a year now, I  am the Store Manager, as well as in charge of packaging and sending all online orders and co-ordinating all tasks within the store.

What does the PHROG brand mean to you? 
Phrog is quality, it is special and a place you won’t find generic or un-useful items. Phrog is such a delightful and special place for mums and dads to find valuable information and products so carefully chosen for the modern parent.

As moms yourselves why do you feel it is so important to educate other moms and offer tried and tested products? 
It’s so nice to be in a position where you are able to offer new mums advice on what worked for you personally and what didn’t. it actually feels really good to give mums advice on certain items and have them trust you a little as motherhood is such a wonderful journey, it’s so wonderful to share the journey with others alike.

How do you go about selecting/suggesting products for the store? 
If I have used something that I have loved or that I couldn’t have done without, I suggest the product to Cathy and Heather and we look at testing and trying the products together. Cathy does a lot of the sourcing but we all have an input as to what works and what doesn’t, we also look at affordability and see if it would suit the moms pockets.

What advice would you have for a first time mom looking to BUY everything and no idea where to start? 
We start with necessities and budget… how much the mom can afford to spend and we direct them to the items most suited to them. Quality items go a lot further and last a lot longer so we always offer the very best quality when it comes to buying for the first time. We always suggest having a baby shower registry for the very special items that you want other people to possibly get for you.

What is your all-time favourite PHROG original product?
DEFINITELY the modern compactum… it is such a beautiful piece of furniture and is so spacious. And the changing mat fits perfectly on top which is SO handy!

Where would you like to see PHROG in 5 year’s time?
We often get asked if we have other branches around Durban and around SA. I would love it if we could spread our wings and branch out to other provinces to share in the beautiful experience at Phrog.


Feel free to send us some love in the comments, thank you for all the support Mama’s you are the reason we love what we do so much! 

P.S: Find out more about the history of the brand even before we were involved, Phrog goes way back to its launch in 2000.

The Phrog Team

xxx

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