The Phrog Story

The 2018 Nursery Trends Forecast

For a third world country in laid back Africa, we sure know how to create beautiful spaces for our little ones. We find South African moms are wonderfully creative and add their own local flair to current trends.

2018 will not disappoint and there are some exciting, inspirational forecasts in store.


The Colours…

2017’s colour trends were centred around muted, natural tones. We saw soft greys, beiges and pastels a plenty used in our clients nurseries. We loved the 2017 Pantone Colour of the year “Greenery” and found it commonly featured in the form of botanical themes.

With the exciting announcement of Ultra Violet as 2018’s Pantone Colour of the Year we expect to see more vibrant colours introduced into nurseries. These will likely include pops of golden yellows, bolder greens, greys, deep blues and of course a spectrum of purple hues – particularly lavender.


The Themes…

In 2018 we will see many parents inclined to forgo the “theme specific” nursery and stray from juvenile designs towards something more mature and adaptable. Despite this decline in “themed spaces” we do expect to see some of the strong 2017 trends still featuring. Think bohemian, adventurer, destination (tropics/woodland/beach) and the contemporary art themes.


The Furniture…

Nursery furniture design remains largely influenced by Scandinavian interiors and products. As for Phrog, we love the Scandinavian brand, Stokke. Their high-quality furniture is stylish, adaptable and grows with your little one from birth.


The Finishes…

Popular textures, patterns and motifs projected for 2018 include metallics, velvet, oversized florals, buffalo check, fabulous birds (flamingos, swans and peacocks), tropical, hand drawn polka-dots and bears. These can be bought in with small metallic elements like picture frames or a vase. A velvet covered feeding chair with deep button detailing will add a luxurious texture and a classic feel to the room (watch this space Phrog Fans). Incorporate birds by hanging a beautiful flamingo or swan mobile above the cot or the display of soft toys from the Jellycat 2018 range – the Fancy Flamingo is our firm favourite. We would love to see buffalo check introduced through a wallpaper feature wall, cot linen sets, scatters or a feeding cushion. Why not try your creative hand at some black, watercolour hand drawn polka dots, remember less is more and a bit of mess is fine.


The Nursery Nook

Nursery nooks in master bedrooms are a new and exciting trend emerging this year. Whether for lack of space, funds, or just personal preference, parents around the globe are converting  corners of their master bedrooms into a very stylish nursery nook for their babes. We love this trend because, as suggested by the American Academy of Paediatrics (AAP), it is best for baby to sleep in Mom’s room for at least the first few months.


Bumpers are out!

Bumpers are on the decline this year so we expect parents will opt for bolder cot sheets. These are doubling up as an adorable backdrop for those Instagram worthy snaps.  This is a great way of incorporating a specific look such as the tropical trend – the “Bananas for you” Sleepyhead cover is a great example.


Made with love

We believe that handmade items transfer warmth and soul to their environment, so we love the hand lettered wall sign trend that is stirring up. Originally a popular home accent, hand lettered signs are now a beautiful, personal feature in nurseries. Pick your favourite saying, quote or even your baby’s name and get creative on a canvas or perhaps chalk paints on wood. You can mount it as the feature above the cot or place it on a shelf for a more subtle accent.

The nursery is as much your space as your baby’s, so take trendy ideas and advice as your starting point; create a space that is comfortable and appealing for both of you.


Much love

The Phrog Team


About us

At Phrog Designs, we understand the exciting, yet daunting journey of having a baby and setting up a nursery. It’s for this reason that our team takes so much care in selecting an exclusive range of products to help parents along the way.

Our goal is to offer a select range of quality furniture, décor, personalized linen and baby essentials from a variety of loved, tested and respected local and International brands. We aspire for our store to be a space full of all things beautiful yet functional. A place where you can find inspiration, helping moms to execute their own vision for their little one’s special space.

Our team recognizes the value of excellent service and we make it our business to become personally acquainted with you and your growing family’s unique needs.


Meet the team

Phrog Designs is owned by a mom and daughter duo, Heather and Cath, who acquired the store in 2015. Heather, a proud grandmother of 6, is a ball of energy with 40 years of experience in the textile industry. Her daughter, Cath, is a driven mom of 2 with experience in advertising and a creative flair. Together they have transformed their vision into the Phrog Designs that you see today.

Megan joined the Phrog Designs team in 2016 and quickly developed a passion for the store, its brands and its valued customers. With an unending capacity, she studies full time and works behind the scenes running all aspects of social media & advertising.

Sam is the newest member to the Phrog Designs team, joining in 2018 as our lovely Shop Assistant. She has a passion for children and heaps of experience in the childcare industry.

Together we carefully source the amazing products which you see in store which all play a part in serving customers to the best of our ability. We pride ourselves in being one of the last exclusive baby boutiques in South Africa with a big emphasis on personal attention.


The Phrog Story at a Glance

2000 : Phrog is launched by Claire Forster in the Sugar Loaf Centre, Old Main Road, Botha’s Hill.

2007 : Kathleen Pohl takes over from Clair Forster and continues her work.

2009 : Heidi Louwrens purchases Phrog Designs and moves the store to the Kloof Village Mall. She introduces leading international brands such as Stokke.

2015 :  Heather Niven and Cath Wilkinson become the new owners of Phrog Designs and commence an exciting rebrand to bring you the Phrog you see today

Contact us today, and let’s help you remain stress free!

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